• In 2006, nearly 8,000 Americans turn 60 every day.

• Adults 50 and older represent over $525 billion per year in
direct healthcare spending, that is expected to grow to
$1.1 trillion per year in 2007.

• Today's 50+ adults represent 80% of all luxury travel and
spend 74% more on a typical vacation than those 18-49.

• According to a study by The Boomer Project, 66% of boomers
age 50+ said more ads target younger generations.